The Million Dollar Email
Shannon Raybold
The Nothing But Nets campaign grew from a Sports Illustrated column by Rick Reilly about malaria, challenging each of his readers to donate at least $10 for the purchase of anti-malaria bed nets and the subsequent response from thousands of Americans across the country.
To date, the UN Foundation has raised more than $25 million, delivered more than 2.5 million life-saving bed nets, and created a "buzz" around malaria that has led to the involvement of faith groups, sports teams, local mayors, governors and everyday citizens in this battle to eliminate this preventable, infectious disease.
How did we do it?
